More often than not, we have great ideas, our topics are amazing and our content is wonderful, but unfortunately the headline of that piece of content is not catchy enough and doesn’t capture our readers’ attention, and therefore people miss a beneficial reading.
When the headline of our content in not catchy enough, we are missing the opportunity of spreading our brand’s message and growing our audience.
In my article of today, I will reveal 10 tips to create headlines that draw eyeballs and make people rush to your web or blog to read your content or open your email.
How to Create Catchy Headlines
- Keep it short, but concise and straightforward (about 7 -10 words).
- Use the Question format (“Would you like to know how to….”).
- Use Numbers (“10 Tips for a More Effective Website”).
- Showcase a beneficial aspect of your content for the reader (“Get a better sleep following these easy steps”).
- Spark your audience’s curiosity/hope/interest (“I could never imagine the reaction they had after the door was open”).
- Use HOW, WHEN, WHERE and WHAT (“How to… Where to find the best…. What to ask in your job interview”).
- Use appealing adjectives (“Steps to cook an absolutely delicious cake”).
- Use Calls-To-Action (“Put into practice these easy shortcuts to make your life easier”).
- Use absolute positive terms, such as best, greatest, perfect, funniest, best fit, all you need to know about….
- Make huge announcements or exciting news: (“Finally our best….” / “Proud to introduce our new….”).
Words that increases your social shares.
There are certain words that are more likely to make readers to click on the share button when they see them on headlines, titles or captions.
Neil Patel put together this infographic about what words to use on the major social platforms to maximize the number of shares. This infographic was created some years ago, but I really think it is still valid.
Are you going to implement this tips to create your future headlines and titles? Let me know if they work for you!
Do you know another tip is not included here? If so, please share in the comment box below!
Thank you for reading this article!